AQA AS Revision Guide:Marketing
This manual is one in a series of eight, written to cover the entire AQA syllabus. Each manual has a different author so the styles may well differ.
Why is this?
Some would argue that all authors should follow the same style so there is cohesiveness throughout. But Business Studies is not like that! Place ten experienced Business Studies teachers in a line ands they may all teach in a different way, in a different order with an emphasis on different parts of the syllabus.
Some teachers emphasise the numerical aspects; others emphasise decision-making. Some will stress the importance of definitions; others will spend hours on honing evaluative skills in pupils.
Eight manuals – eight styles. Enough for everyone!
This manual is in three sections:
Section 1 – a mind-map summary of the syllabus#
Section 2 – the core of the manual
Section 3 – a one page summary of all that has gone before.
Remembering that the idea behind this series is that all the manuals are photocopies and handed round class for discussion, application and absorption great attention has been paid to slavishly following the syllabus. That said, at various points throughout, keen pupils are encouraged to research further areas not stated in the AS syllabus. Nothing like encouraging further investigation!
No time – and space – is wasted in describing the syllabus or the requirements of the examination. All pupils should have a copy of the syllabus – in fact the first two pages are for pupils to complete. Rather than give a list of definitions that may just be glossed over far better for pupils to carry out their own research. Thus the ONLY time pupils are instructed to complete areas is in the first few pages of section 2. Of course as a photocopiable manual it is hoped that pupils will be adding to, commenting and highlighting areas throughout. Examples and extracts are also included – even though this is merely a summary manual. Examples bring concepts to life and help stress to pupils the importance of reading the news.