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Trendwatching
Consumer Trends for 2015.
INSTANT SKILLS
Why 2015’s status-hungry prosumers will LOVE services that allow professional-quality output – minus the learning or time barriers.
FAST-LANING
In 2015, expect perennially time-starved customers to demand accelerated physical service options, especially from brands they extend their loyalty towards.
FAIR SPLITTING
Those planning to simply accept mobile payments in 2015 will fall behind the curve. One way to go further? Let m-payments facilitate new ways to share and split costs, and add new value for consumers in the process
INTERNET OF SHARING THINGS
Nothing gets trend watchers more excited than when two sexy trends get all amorous (even if most mainstream consumers have hardly heard of either 😉
In 2015, the Internet of Things and the Sharing Economy collide to allow a whole new world of asset sharing: spontaneous, useful, fun, profitable and more.
BRANDED GOVERNMENT
2015 will be the year for progressive brands to initiate, undertake or support meaningful civic transformation.
POST-DEMOGRAPHIC CONSUMERISM
Why it’s time to throw out the traditional (and tired) demographic models of consumer behavior!
CURRENCIES OF CHANGE
In search of wellness, strength, new skills, knowledge and more, 2015’s consumers will embrace device-fueled rewards that incentivize improving behaviours.
SYMPATHETIC PRICING
Get ready for a wave of imaginative discounts that relieve lifestyle pain points or offer a helping hand in difficult times.
ROBOLOVE
Forget the dystopian nightmares and/or the sci-fi fantasies: many consumers will have their first face-to-face encounters with robots in 2015. And they’ll enjoy them..
BRAND STANDS
In 2015, winning brands will start contentious, painful and necessary conversations.
The above is from the wonderful website www.trendwatching.com which also has a number of free publications
Trendwatching is one of the world’s leading trend firms. www.trendwatching.com sends out free, monthly, Trend Briefings to more than 160,000 subscribers worldwide.
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