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Consumer Trends for 2015.

INSTANT SKILLS

Why 2015’s status-hungry prosumers will LOVE services that allow professional-quality output – minus the learning or time barriers.

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FAST-LANING

In 2015, expect perennially time-starved customers to demand accelerated physical service options, especially from brands they extend their loyalty towards.

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FAIR SPLITTING

Those planning to simply accept mobile payments in 2015 will fall behind the curve. One way to go further? Let m-payments facilitate new ways to share and split costs, and add new value for consumers in the process

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INTERNET OF SHARING THINGS

Nothing gets trend watchers more excited than when two sexy trends get all amorous (even if most mainstream consumers have hardly heard of either 😉
In 2015, the Internet of Things and the Sharing Economy collide to allow a whole new world of asset sharing: spontaneous, useful, fun, profitable and more.

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BRANDED GOVERNMENT

2015 will be the year for progressive brands to initiate, undertake or support meaningful civic transformation.

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POST-DEMOGRAPHIC CONSUMERISM

Why it’s time to throw out the traditional (and tired) demographic models of consumer behavior!

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CURRENCIES OF CHANGE

In search of wellness, strength, new skills, knowledge and more, 2015’s consumers will embrace device-fueled rewards that incentivize improving behaviours.

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SYMPATHETIC PRICING

Get ready for a wave of imaginative discounts that relieve lifestyle pain points or offer a helping hand in difficult times.

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ROBOLOVE

Forget the dystopian nightmares and/or the sci-fi fantasies: many consumers will have their first face-to-face encounters with robots in 2015. And they’ll enjoy them..

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BRAND STANDS

In 2015, winning brands will start contentious, painful and necessary conversations.

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The above is from the wonderful website www.trendwatching.com which also has a number of  free publications

Trendwatching is one of the world’s leading trend firms. www.trendwatching.com sends out free, monthly, Trend Briefings to more than 160,000 subscribers worldwide.

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