Consumer Trends for 2015.
Why 2015’s status-hungry prosumers will LOVE services that allow professional-quality output – minus the learning or time barriers.
In 2015, expect perennially time-starved customers to demand accelerated physical service options, especially from brands they extend their loyalty towards.
Those planning to simply accept mobile payments in 2015 will fall behind the curve. One way to go further? Let m-payments facilitate new ways to share and split costs, and add new value for consumers in the process
INTERNET OF SHARING THINGS
Nothing gets trend watchers more excited than when two sexy trends get all amorous (even if most mainstream consumers have hardly heard of either 😉
In 2015, the Internet of Things and the Sharing Economy collide to allow a whole new world of asset sharing: spontaneous, useful, fun, profitable and more.
2015 will be the year for progressive brands to initiate, undertake or support meaningful civic transformation.
Why it’s time to throw out the traditional (and tired) demographic models of consumer behavior!
CURRENCIES OF CHANGE
In search of wellness, strength, new skills, knowledge and more, 2015’s consumers will embrace device-fueled rewards that incentivize improving behaviours.
Get ready for a wave of imaginative discounts that relieve lifestyle pain points or offer a helping hand in difficult times.
Forget the dystopian nightmares and/or the sci-fi fantasies: many consumers will have their first face-to-face encounters with robots in 2015. And they’ll enjoy them..
In 2015, winning brands will start contentious, painful and necessary conversations.
Trendwatching is one of the world’s leading trend firms. www.trendwatching.com sends out free, monthly, Trend Briefings to more than 160,000 subscribers worldwide.