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Applying de Bono

Edward de Bono is perhaps most famous for coining the term ‘lateral thinking’. De Bono writes, ‘Lateral thinking is concerned with change – with the escape from old ideas and the generation of new ones’. This book is about applying some of the de Bono thinking tools to various aspects of Business Studies.


The emphasis is on ‘application’. Firstly the tools are explained and examples are given. Then the reader is encouraged to try the tools out for him/herself. As this manual is photocopiable it is assumed that sections will be copied and handed round in class. With that in mind various exercises are set – and a month’s homework is given. Readers are asked to apply the tools to a wide variety of business ideas.


This innovative approach - original ideas and unorthodox tools – makes for very interesting lessons. Away from going through a textbook, line by line or closely following a heavily itemised syllabus, this manual encourages pupils to actually ‘think’ for themselves. To examine ideas, assess the feasibility – and quite possibly come up with improvements for products

Price: £1.00

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Thank you so much for everything. Your in-put into Tom’s economics has made a massive difference to him. He has also enjoyed you teaching him, which is more than half of the battle I guess. Thanks also for your understanding with Tom’s stress levels! Hopefully now exams are over (or tomorrow, should I say), things will only improve now! Can’t thank you enough. Your reputation was excellent when we first heard of you, but having experienced the effect your teaching has, you deserve even better! Obviously Tom will be emailing you tomorrow to let you know how he got on and meantime, enough of my compliments! With best wishes. - Sue, Parent