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Thames Valley University Campus

Date of Visit: 11th December 2006

Unusually for this conference I asked Duncan Williamson of Oxbow to come along. I also obtained permission for one of my own pupils Wasim, to sit in as he too was nearing examinations. As a ‘reward’ for sitting in Wasim was to find out from the other students how the conference went…

The original email:

I was wondering whether you could visit our Sixth Form Academy to run a conference in December. Mondays would be best – 27/11/06, 4/12/06, 11/12/06 are possible dates. Monday is the day during which we could cover most groups without pulling too many students away from other

Focus would be Marketing & Finance for AS and A2 groups. Student numbers could be as many as 110 -120 so we would organise a lecture theatre. A2 students would be best scheduled for the afternoon. There is expected to be four AS groups and two A2 groups.

Students will vary from 16 – 21 years and most will have part-time jobs. A lot of them will be drivers or applying for their driving test. Some students will be doing AS for the first time, others will be sitting an extra AS subject in their A2 year. Some may have taken two years or more to get to AS year via GCSE retakes or a GNVQ and/or a year spent out of school.

I look forward to hearing from you. Many thanks.

Alan Maskell
Business Studies

Comments from the students:

  • “This guy’s a friggin’ genius – how come he knows so much?”
  • “I feel I now know exactly…nothing – but if I hadn’t come today it would be less!”
  • “He’s gone over the basic really thoroughly – I am a lot more confident now!”

And from a teacher:

“I thought the way you taught that was really innovative – may I have a copy of your notes?”

The day was divided into SIX sessions as follows:

Session One

09.15 – 10.15

  • Marketing – what’s in the syllabus?
  • Definitions
  • Questions

Session Two

10.30 – 12.00

  • The Mind Map technique
  • Build on the mind maps
  • Take a few as examples (and in so doing cover non-Marketing topics)

Session Three

12.00 – 12.15/30

  • Bringing it together

Session Four

13.30 – 14.00


  • 15 mins: who are the theorists – and where are they?
  • 15 mins: the tables/charts in the case study

Session Five

14.00 – 15.00

  • Finance

Session Six

15.00 – 16.30

  • Quick revision AS
  • Correlation
  • Marketing Plan
  • Odd words

Pictures from the conference


Some material from the conference may be downloaded here:

Plus there’s a lesson plan here:

See image gallery for conference pictures

Image Gallery…

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Thank you so much for everything. Your in-put into Tom’s economics has made a massive difference to him. He has also enjoyed you teaching him, which is more than half of the battle I guess. Thanks also for your understanding with Tom’s stress levels! Hopefully now exams are over (or tomorrow, should I say), things will only improve now! Can’t thank you enough. Your reputation was excellent when we first heard of you, but having experienced the effect your teaching has, you deserve even better! Obviously Tom will be emailing you tomorrow to let you know how he got on and meantime, enough of my compliments! With best wishes. - Sue, Parent